Dr Pradeep Gopalakrishna



REFEREED PROCEEDINGS

 

 

  •  Abbu, H., Gopalakrishna, P.(2017). Synergistic effects of Market Orientation Implementation and Internalalization and its impact on Firm Performance.

  • DiStefano, D., Gopalakrishna, P. (2017).   Connecting with Brands: Brand Personality and Brand Outcome, Valuing Persons with Special Needs (PSN). No (pp. 3)..

  • Gopalakrishna, P., Subramanian, R. (in press).  Under Armour in 2010.John Molson MBA International Case Writing Competition.

  • Gopalakrishna, P., Subramanian, R. (2006).  Wal-Mart In NAFTA market. PanAmerican Partnership Case Study Project, Teaching Modules: Backgrounders and Cases Continental Strategies of Selected North American Companies.Teaching Modules: Backgrounders and Cases Continental Strategies of Selected North American Companies. http://www.asu.edu/clas/nacts/bna/csos.html.

  • Feldstein, A., Gopalakrishna, P. (2005).  Lenovo: It's not your father's IBM. North American Case Research Association. Cape Cod, MA: North American Case Research Association..

  • Gopalakrishna, P. (2005).   Marketing: An Introduction, Test Item File (pp. 398 pages). Upper Saddle River, NJ: Prentice Hall.

  • Subramanian, R., Gopalakrishna, P., Sivakumar, V. J. (2004).  Tata Tea Limited: The Tetley Acquisition. North American Case Research Association (pp. 9). Sedona, Arizona: NACRA.

  • Gopalakrishna, P. & Subramanian, R. (2004).  From Bar Codes to RFID: Is the Glass Half Full or Half Empty, the Wal-Mart Story? International Logistics and Supply Chain Management, PSG College of Technology, Coimbatore, India.

  • Monahan, R. & Gopalakrishna, P. (2003).  .“An Empirical Study of Market Segmentation and Business Performance in American Hospitals,' . 6th International Forum on, the Sciences, Techniques, and Art Applied to Marketing: Academy and Prof, Complutense University of Madrid.

  • Subramanian, R., Gopalakrishna, P., & Motwani, J. (2003).  “Implementation of ERP projects: Evidence from case studies.' . Proceedings of National Conference on IT Enabled Product Development Strategies,, I, PSG College of Technology, Coimbatore, India, 4-12.

  • Motwani, J., Gopalakrishna, P., & Subramanian, R. (2001).  Knowledge Acquisition: A Comparative Study of U.S. and Indian Managers. Proceedings of the Decision Sciences Institute Conference, 761-763.